Burger King appoints ex-Coke marketer as global CMO
Rosie BakerBurger King has appointed ex-Coca-Cola marketer Natalia Franco as global chief marketing officer.
Burger King has appointed ex-Coca-Cola marketer Natalia Franco as global chief marketing officer.
A round up of retail stories from the past week… Asos.com, Poundland, Virgin, Argos, HMV, Asda
Anamaria Chiuzan, senior marketing manager at loyalty specialist The Logic Group, discusses the parallels between party political loyalty and loyalty best practices in the retail sector.
Julia Hutchison, COO at the APA (Association of Publishing Agencies), highlights how retailers have embraced branded content from print publications to new media to boost their brands.
John Lewis’s latest advert has caused the entire female population to have a collective “moment”, it seems.
Online music streaming services are strengthening their position in the market to prove they’re a viable platform for advertising, after gaining momentum in user numbers and revenue this year.
A campaign for Renault’s electric vehicle range has been banned by the advertising watchdog for making misleading claims about C02 emissions.
MailLife, the business launched by A&N Media last year, is planning to develop more of a sense of community among its users.
The proposed merger of Continental Airlines and United Airlines will only benefit passengers if the new airline can deliver a “great brand experience”.
Reckitt Benckiser (RB), the owner of household brands including Cillit Bang, Air Wick and Vanish, is moving a significant part of its global marketing budget into online video advertising.
The British Army will use its latest recruitment campaign to position itself as a place for young people to develop their careers.
TNT Post has bolstered its marketing department to help support its expansion in the UK.
The body tasked with promoting branded content has completed two case studies and will use the findings to promote the effectiveness of the medium.
Retail brands have maintained their reputations during the recession, according to a report.
Nivea for Men has launched an advertising campaign to support its partnership with the England Football Association.