Channel 4 merges TV and online in company restructure

Channel 4 is merging all commissioning and creative activities to create one cross-platform content division, as part of a company restructure being led by new CEO David Abraham.

The Future Media team, which handles all commissioning and content production for Channel 4’s digital and investment divisions, including 4iP, will now join their TV commissioning counterparts.

Abraham will cut senior management by 25%, removing 12 posts before the end of the year. The broadcaster is on the lookout for a new chief creative officer to lead the new division. The role will combine Kevin Lygo’s former role as director of TV and content and Julian Bellamy’s current role as head of Channel 4. Bellamy will be acting chief creative officer until the role is filled.

Abraham said, “We are going further than any other broadcaster has yet gone to fully integrate our commissioning and content teams as we anticipate the tipping point in the convergence of television with other media. We need to fundamentally evolve the way we work in response to this convergence, becoming leaner, more efficient and blending a multi-platform approach into the centre of the organisation, rather than leaving ’new’ media in its own isolated silo.”

The news comes as Channel 4 revealed it will use Twitter to gauge public opinion on how the government should tackle the national deficit on tonight’s Dispatches programme.

The broadcaster’s home page will tie in with the social network to monitor in real time which key words are being used the most.

People will be able to see whether the panelists’ views have any effect on the public’s reaction. A range of the most pertinent public tweets will be chosen and shown on the website during the programme.

This story first appeared on

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here