Mobile marketers stand at start of long journey
Marketing Week’s roundtable in association with 2ergo asks whether brands are ready to take advantage of the many advances in mobile marketing.
Marketing Week’s roundtable in association with 2ergo asks whether brands are ready to take advantage of the many advances in mobile marketing.
As I write this, the French football team are sulking and England are on the verge of another year of World Cup hurt. Very predictable brand behaviour, some might say.
To understand the Turkish Airlines sponsorships and their associated adverts you need to look deeper into the geographical, political and economic context (Mark Ritson, MW 17 June).
Marketers still want to be found at the top of the search listings; what has changed is how they ensure that happens.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Airbnb’s desire to control the narrative to Gap reinstating the CMO role, it’s been a busy week. Here is my take.
Diageo is using AI to better understand “real behaviour, not unintended”, which it is using to drive innovation.
With 80% of customers unable to name an underlay brand, Interfloor has embarked on a brand building journey to turn those figures around.
The ad, which Apple has now apologised for, had a “less negative than you might expect” reaction from consumers, claims System1. However, it still falls short.