Emirates swoops on StrawberryFrog
Emirates has picked the agency StrawberryFrog to drive its £160m global marketing campaigns.
The airlines says that StrawberryFrog will be responsible for developing and rolling out a new brand platform for Emirates “that will reflect the airline’s ambition to become one of the world’s most recognized global brands.”
Boutros Boutros, divisional senior vice president, corporate communications at Emirates, says: “StrawberryFrog presented some outstanding and innovative ideas that connected with our vision of where we want to take our brand as we evolve and enter a new growth phase.
“As our global lead communications partner, we look forward to working with them to define and create a new category in the evolving media landscape, one that reflects our values and global aspirations.”
The relationship which begins immediately, will be managed out of StrawberryFrog’s Amsterdam office.
Emirates appointed VCCP to handle its UK advertising last year .
The airlines is the stadium sponsor for Arsenal Football Club.
