Mind Candy readies Moshi Monster bands

Mind Candy, the global developer and publisher of children’s online game Moshi Monsters, is to launch of Moshi Bandz, a new range of collectible wristbands for kids

The planned wristbands take the form of popular Moshi Monsters’ characters and come in varying shapes and colours, with some much rarer than others to increase their collectability. The bands will launch in October across major retailers and newsagents, priced £1.49 for a pack of 10.

Mind Candy also plans to roll out a television, print and online advertising in support of the product, as well as mass sampling.

Moshi Monsters has 24 million players worldwide.

Michael Acton Smith, CEO, at Mind Candy says: “This is a really exciting development for us as we bring the virtual world alive with a range of physical products.”

Mind Candy was founded in 2004 by Michael Acton Smith, a UK-based entrepreneur who previously founded Firebox.com.

Read Marketing Week’s recent feature on the children’s market, which includes an interview with Mind Candy CMO Ed Relf, here

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here