The games by numbers

  • Check out our cover feature on the compelling brand opportunity for those that have bought into the Paralympic spirit, here
  • To find out why Sainsbury’s is sponsoring solely the Paralympics, click here
  • To read about the perception of the Paralympics brand, click here
  • To see 2012 sponsor adverts, click here


The first games for athletes with a disability, held in the UK at Stoke Mandeville, Buckinghamshire, when 130 athletes competed

2.2m – The number of BBC viewers for the Beijing 2008 Paralympic Games opening ceremony
5m – The number of BBC viewers for the opening ceremony of the Beijing 2008 Olympic Games
75% – of tickets for the 2012 Paralympics cost £20 or under
28% – of tickets for the 2012 Olympics are £20 or under
4,200 – The estimated number of athletes who will compete in the 2012 Paralympic Games
12,000 – the estimated number of athletes who will compete in the 2012 Olympic Games
8.2m – How many watched Channel 4’s Paralympic programming

Sources: IPC, BPA, BBC,, Channel 4

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