Holiday Autos CEO Alistair Rodger says that her combined experience in online branding and travel marketing means she is ideal to lead the company “to its next stage of growth.”
She will take responsibility for managing all aspects of marketing, including digital, brand, PR, CRM and trade marketing. Head of marketing Hema Nagar will report to her.
Ratinaud has experience in online travel brands from her time as Opodo European marketing director and has also worked at Gillette and Aegis-owned Carat.
A Holiday Autos spokesperson says that company aims to maintain its reputation as the leading expert in the field. It works with most car rental companies from Avis to Hertz.
The company has been owned by lastminute.com since 2003 and Ratinaud replaces Stuart Nassos, who left last month.