M&S asks suppliers for ad funds

Marks & Spencer has turned to its suppliers to help fund its marketing, brand overhauls and stores revamp to help drive growth.


Suppliers, including fashion and homewares manufacturers, will be asked to contribute 1.25% of their turnover with M&S from October 17.

The request, which is not uncommon among retailers, could amount to millions of pounds.

It is part of CEO Marc Bolland’s broad-based strategy to turn M&S into an international multi-channel retailer by 2015.

The initiative will help fund the ongoing store revamp programme, the overhaul of M&S’s fashion labels and recently launched advertising campaigns starring Ryan Reynolds and Rosie Huntington-Whiteley.

M&S has also embarked on a partnership with The X Factor that could see the finalists starring in its Christmas advertising.

Suppliers are expected to benefit from the accelerated international and domestic growth that the investment will bring.

An M&S spokesperson says: “This is an exciting time for M&S and its suppliers; we’ve set out a very clear strategy to grow our business over the next three years to our mutual benefit. We therefore believe it is right that our top suppliers are part of the journey from the start.”

Separately, M&S has poached New Look’s head of ecommerce Dom McBrien as multichannel trading director. He will work alongside Laura Wade-Gery to drive the development of M&S’s new online platform and multichannel operations.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here