Beckham to play blind football for Sainsbury’s campaign
David Beckham is to play blind football in a bid to help Sainsbury’s raise the profile of Paralympic sports as part of its 1 Million Kids Challenge in the run up to the London 2012 Games.
The supermarket hopes to get more than 1 million kids in UK schools to get involved with Paralympic sports.
Sainsbury’s signed up Beckham as a brand ambassador for its Active Kids and Paralympics sponsorship activity earlier this week.