Facebook rolls out ads to news feeds, naming them Featured Stories
Facebook is rolling out ads in the news feed today, labelling them as Featured rather than Sponsored Stories. Read the full story here.
Facebook is rolling out ads in the news feed today, labelling them as Featured rather than Sponsored Stories. Read the full story here.
The article ‘Marketers stress importance of offering value in 2012’, does a great job in highlighting a number of the challenges that marketers will face over the coming year. Being the oldest or the cheapest is no longer enough to differentiate you from the competition. Marketers need to be continually adding value and creating engaging […]
Kingsmill is investing £4.6m in a new advertising and “masterbrand” strategy to emphasise its relevance to busy, modern families.
So far it’s been a super-fast start to 2012, though not as fast as I ended last year. Back to work this week to find a speeding ticket on my desk. For going 37 in a 30 zone. Oh well, at least I wasn’t caught stealing cheese and wine from my local Tesco like chef […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.