LoveFilm strikes ABC deal for US shows
LoveFilm has struck a TV streaming deal with Disney as faces new competition from UK entrant Netflix for market share. Read the full story here.
LoveFilm has struck a TV streaming deal with Disney as faces new competition from UK entrant Netflix for market share. Read the full story here.
Intel is set to launch its biggest marketing campaign in almost a decade to promote the chip maker’s vision for Ultrabooks, the new devices the chip maker says will dominate the laptop market in the coming months.
Playing it safe is perhaps the most popular way to navigate choppy waters and there is certainly comfort and reassurance in turning to tried and trusted solutions. Just ask football managers Arsene Wenger and Sir Alex Ferguson, who last week turned to semi-retired legends of the past to boost their playing squads for the challenges […]
Ann Summers is to launch a Valentine’s Day marketing campaign starring a size 16 woman who won a competition to be the face of the brand.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.