Everything Everywhere director of brand Spencer McHugh speaks to Marketing Week about the forthcoming campaigns for T-Mobile and Orange and the strategy to “clarify and sharpen” each brand’s positioning. Marketing Week (MW): How did you go about approaching the development of your two simultaneous brand campaigns? Spencer McHugh (SM): Since we did the joint venture […]
Metro Bank chairman and founder Anthony Thomson shares his thoughts with Marketing Week on Virgin Money entering the sector, Metro Bank’s key marketing channel and the brands he admires. https://www.youtube.com/watch?v=0i-8xbq2rxk
Kermit the Frog and Pepe the Prawn star in Cravendale’s latest TV ad as part of the milk brand’s partnership with the Disney-owned Muppets franchise.
British Airways will use social media to debut its London 2012 Olympic advertising campaign, including Google+.
HMV, the embattled last bastion of high street music retail, has caught on to the desperate need for an ecommerce overhaul. But it will have a tough job making an impact, because that horse bolted long ago. HMV now has a new head of insight and ecommerce, Paul Stevens, reporting to ecommerce and marketing director […]
Heineken is to feature Daniel Craig as James Bond in the next phase of its ‘Open Your World’ campaign, following an extension of its long-standing sponsorship with the movie franchise that will see the launch of what the brand calls its “biggest activation of 007 ever.”