EU-wide alcohol marketing rules planned
Russell ParsonsEurope’s eight biggest drinks makers have agreed to introduce continent-wide rules on the marketing of alcohol.
Month: January 2012
Q&A: Nathan Homer from P&G
Josie AllchinP&G’s Olympics and Paralympics project director Nathan Homer talks exclusively to Marketing Week about the launch of its global Olympics campaign.
Ikea to sell consumer electronics
Seb JosephIkea is to sell furniture with built-in electronics such as TVs and sound systems as it looks to strengthen its presence in the electricals market.
Q&A: Keith Weed, Unilever
Josie AllchinUnilever’s chief marketing and communications officer, Keith Weed, talks to Marketing Week at an event to mark one year since the launch of their Sustainable Living Plan. See what he has to say about creating consumer demand for sustainable products and what role marketing has to play in promoting sustainability.
Q&A: Steve Sharp, M&S marketing director
Rosie BakerM&S marketing director Steve Sharp talks to Marketing Week about the launch of its ‘shwopping’ sustainable fashion initiative, the challenge of changing consumer behaviour and balancing long term responsible business with short term sales and profit growth. Read the full Q&A below.
Ab InBev global CMO Burggraeve departs
Seb JosephAB InBev’s global chief marketing officer Chris Burggraeve has left the brewer and will be replaced by Asia Pacific boss Miguel Patricio.
EE steps up lobbying for 4G rollout
Lara O'ReillyEverything Everywhere has launched a website to educate brands and consumers about the benefits of 4G in a bid to speed up the roll out of the spectrum in the UK.
Budweiser growth boosts AB InBev sales
Seb JosephAB InBev is to ramp up marketing for its Budweiser brand after its campaign activity helped to boost the beer’s double-digit volume growth in the UK, contributing to a 1.8% rise in first quarter sales.
Harvey the dog returns in Thinkbox TV ad
Lara O'ReillyThinkbox will attempt to convey the “emotional power” TV can bring to brands in its latest campaign starring brand ambassador Harvey the dog.
Video Viewpoint: Brands and behaviour change
Josie AllchinRosie Baker analyses the struggles brands face when trying to change consumer behaviour, especially with regards to sustainabilty, citing recent activity by Unilever and Marks & Spencer.
Video Viewpoint: Branded content
Josie AllchinSeb Joseph discusses what brands need to do to make the best of branded content.
Government increases focus on data transparency
Laura SnoadYesterday (22 January) the Cabinet office announced the appointment of Tim Kelsey as the new executive director for Transparency and Open Data within the Efficiency and Reform Group. Kelsey, who has been dubbed the government’s ‘transparency tsar’, was the brains behind Dr Foster, the organisation that transformed transparency in the NHS, and designed NHS Choices, […]
Q&A: Steve Wing, business director for mobile, The Guardian
Lara O'ReillyMarketing Week reporter Lara O’Reilly caught up with The Guardian’s business director for mobile, Steve Wing, at the Marketing Week 1-2-1 Digital Strategy Summit. As well as insight into the scale and operation of The Guardian’s mobile offering, he provides hints as to what the publisher is doing with mobile around the Olympics. https://www.youtube.com/watch?v=N8F4D4foyds
Ryanair increases marketing spend and swings to profit
Russell ParsonsRyanair says higher prices helped offset falling passenger numbers and rising fuel charges in its last quarter, helping the low-cost carrier increase revenue and profit.
Everything Everywhere readies Orange and T-Mobile brand campaigns
Lara O'ReillyEverything Everywhere is readying two simultaneous Orange and T-Mobile campaigns as it looks to emphasise the key differences between its two brands.