Ricky Gervais to star in anti-animal testing campaign
Rosie BakerRicky Gervais will star in an online campaign against testing cosmetics on animals for charity group Cruelty Free International.
Month: January 2012
Sony Mobile focuses brand on ‘imagination’
Lara O'ReillySony is to launch a global brand campaign to support the first Xperia smartphones released since it bought out Ericsson’s mobile arm, emphasising the “imagination” behind its devices.
IT meerkat Sergei hospitalised in Comparethemarket ad
Rosie BakerSergei the IT meerkat has been hospitalised in Comparethemarket.com’s latest ad campaign to promote its new credit card comparison service.
Find out about our exclusive CMO Strategy Films on The Uses of Research
Desmond LukeTo accompany our CMO Strategy element within Marketing Week, see a trailer here for our groundbreaking video series in partnership with Quadrangle.
Levi Roots eyes overseas markets
Rosie BakerLevi Roots is looking to expand the Reggae Reggae brand internationally to build on the success it has enjoyed in the UK market.
NSPCC highlights abuse with Sh*t Kids Say
Rosie BakerChildren’s charity NSPCC is launching an online campaign playing on the internet craze Sh*t My Dad Says that urges people to report suspected child abuse as soon as possible, rather than waiting to be sure.
Google to launch first push for Google+
Lara O'ReillyGoogle is set to launch the first UK above the line campaign for Google+, highlighting the social network’s benefits over its rivals Facebook and Twitter, with the aim of increasing its number of active users.
Q&A: AB InBev CMO Chris Burgrraeve on responsible drinking
Josie AllchinAB InBev CMO Chris Burggraeve reveals how he harnesses the power of social media in this week’s cover feature Click here to read what other marketers have to ask Chris Burggraeve about looking away from traditional TV advertising Marketing Week (MW): Is irresponsible drinking a uniquely British problem, and if so why? Chris Burggraeve (CB): […]
Video: Q&A with Gibson Guitar CEO
Josie AllchinGibson Guitar chairman and chief executive, Henry Juszkiewicz, talks to Marketing Week about the iconic brand – from his acquisition of it in 1986 to how it manages to stay relevant today.
Braun unveils Jenna Randall campaign
Rosie BakerBraun has named British synchronised swimming Olympic hopeful Jenna Randall as the ‘face and legs’ of its London 2012 themed marketing activity.
Stella Artois reaffirms film ties
Seb JosephStella Artois has launched an on-pack promotion to let consumers stream movies instantly.
Heineken sets date for return to TV
Seb JosephHeineken is extending its Open Your World global campaign with ‘The Date’ TV spot.
Arsenal stars turn ballet dancers for Citroën
Lara O'ReillyArsenal stars have swapped their training kits for tutus to promote the club’s partnership with Citroën, with the help of the English National Ballet.
Budweiser ad banned for sex link
Seb JosephA Budweiser radio advert has been banned after a listener complained it linked alcohol consumption with sexual success.
Match launches new TV campaign
Lara O'ReillyMatch.com is launching a TV campaign that moves away from sing-song couples to featuring real members.