Mirror Online relaunches with more targeted content
Mirror Group Digital has relaunched Mirror Online with a less cluttered look, designed to improve navigation and provide users with more personalised content. Read full article here.
Mirror Group Digital has relaunched Mirror Online with a less cluttered look, designed to improve navigation and provide users with more personalised content. Read full article here.
Manchester Utd has expanded its growing roster of global telecommunications sponsors by penning a deal with Globul, Bulgaria’s second largest mobile operator.
O2 will offer customers tickets to watch the England Rugby team at Twickenham, as part of an extension of its long-standing sponsorship deal with the Rugby Football Union (RFU).
Vevo UK has launched a campaign to promote up-and-coming British artist Labrinth. Read full article here.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.