The end of this month sees the launch of Choccie Dodgers accompanied by innovative in-store media, including talking shelf barkers.
David Costello, category and activation controller at Burton’s Biscuits, will be taking to the stage at the In-Store Show at Marketing Week Live in June to explore how to engage shoppers with new product development.
His session is under the banner ‘Delivering Successful In-Store Execution of NPD across Major Retailers and Increasing Shopper Engagement via launch of NPD’.
Burton’s Biscuits in-store activity supports an innovative £2m TV campaign based around a talent contest between the Jammie, Toffee and Choccie monkeys.
There will be two further innovation launches within its core brands later in the year.
The In-Store Show, part of Marketing Week Live, takes place at London Olympia on 27 and 28 June and is free to attend for registrants. Find out more here.