Supermarkets eye Euro 2012 opportunity

Supermarkets have switched the focus of their marketing to this summer’s next major sales opportunity as they look to exploit interest in Euro 2012.

Morrisons

In the second burst of its summer marketing activity, Morrisons will launch its ‘Great Match Bargains’ promotions to coincide with the launch of the Euros on Friday (8 June).

The ad highlights Morrisons summer deli and BBQ ranges as well as a £2 promotion on its fresh pizzas.

A spokesman for Morrisons says the supermarket has “again set out to capture the mood of the nation”.

The ad, dubbed “Watching it together”, breaks on Friday (8 June) and stars Morrisons brand ambassador Freddie Flintoff.

Sainsbury’s is preparing a number of deals on food and drink to celebrate the Championship as well as an offer on a 42” 3D TV for less than half price (£329.99).

Euro 2012 promotional activity follows a burst of promotional activity ahead of the Jubilee celebrations last weekend.

Tesco, Sainsbury’s and Asda are expected to follow suit with campaigns to encourage shoppers to stock up on snacks to enjoy during the tournament.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here