Disney is to launch an £3m international campaign offering parents and children tips on staying safe online, a move that comes after children’s social network Habbo Hotel’s recent controversy after sexually explicit messages were posted by adults.
Morrisons’ first foray into music festivals has been cancelled due to the severe weather warnings and flooding due to hit the UK this weekend.
The majority of brands (73%) plan to invest in some form of content marketing this year, according to the Content Marketing Association (CMA). But with the abundance of digital platforms on offer to bring brand stories to consumers in so many forms it’s a shame all marketers aren’t looking to put an emphasis on content in the coming months.
Royal Mail is to relaunch its marketing solutions service with additional planning, data and creative tools as it looks to bolster revenue ahead of its sell-off.
Royal Mail hopes by offering brands enhanced planning, creative and data solutions they will be reminded of the “power of physical”, an appreciation lost in the rush to embrace digital. Is the launch of Market Reach a new dawn for physical direct marketing? Or the last desperate throw of the dice for a channel in terminal decline?
Facebook is to lay out a best practice guide for marketers, as part of its attempts to combat marketer and shareholder concerns that its advertising services are not doing enough to boost returns.
Complaints about email fundraising communications from charities soared 282% last year, according to a report, prompting warnings that charities risk alienating supporters by poor use of data in email campaign planning.
LinkedIn has launched a reassurance campaign following revelations that as many as 6.5 million of its users’ passwords had been stolen by hackers.
Do you have the brain of a leader? Read this week’s cover feature where we explore the personality traits of the world’s top marketing talent This year’s Marketing Academy scholars want to be leaders of the future, but do they have what it takes? We reveal the results of some of their psychometric personality tests […]
Growth in search marketing spend is forecast to slow this year as marketers choose to shift their digital budgets to mobile and social channels, according to a report.
Whether you were partying at our annual awards or had to miss out, catch up with the events of the evening in this highlights video.
Data is discussed in increasingly reverential tones within the marketing industry. “The oil in the marketing machine” as someone (probably) once said.
LinkedIn and other sites suffering data breaches at the hands of hackers are risking long term brand damage by not dealing with the issue quickly enough and communicating to users using appropriate channels, according to industry experts.
Heineken UK has introduced a redesigned brand logo for Strongbow in a bid to create more cut through in the increasingly competitive cider market.
Brands that have adopted an ‘implicit consent’ approach to complying with the new cookies law, which requires user permission to use cookies, are seeing a near 100% acceptance rate, according to the first major analysis since the European Union-wide directive came into force last month.