Q&A: Ken Segall
Lucy HandleyThe author of Insanely Simple: The Obsession That Drives Apple’s Success tells Lucy Handley about working with the brilliant but belligerent Steve Jobs at the world’s most valuable brand.
Month: June 2012
Kellogg completes £1.8bn Pringles deal with P&G
Seb JosephKellogg has concluded its $2.7bn (£1.8bn) deal with P&G to acquire Pringles, a deal that makes the company the second biggest player in the savoury snacks market by sales.
McDonald’s steps up Euro 2012 activity
Rosie BakerMcDonald’s has launched a European digital campaign that asks fans to demonstrate their passion for the game, as part of its sponsorship of the football European Championships.
Google applies for ‘.LOL’ domain name
Lara O'ReillyGoogle is looking to capitalise on the often used LOL acronym by applying to use it as a domain name.
Retailers ramp up marketing for £823m Jubilee weekend
Rosie BakerRetailers are ramping up marketing activity ahead of the four day bank holiday weekend to mark the Queen’s Diamond Jubilee in a bid to exploit the expected uplift in spend this weekend.
Nike to sell off Umbro
Seb JosephNike, the world’s biggest sportswear company by sales, is to sell off its Umbro and Cole Haan brands over the next 12 months to focus on driving revenues for its biggest brands.
Olympic TV ad market to fizzle out
Lara O'ReillyThe TV ad market is not going to experience its expected spike in revenue over the Olympic period, with some advertisers pulling planned campaigns, according to industry forecasts.
BHF uses Tommy Cooper in latest ads
Russell ParsonsThe British Heart Foundation is stepping up its use of humour in ads by featuring one of Britain’s all time favourite comedians, Tommy Cooper in its latest awareness push.
Capital One is new League Cup sponsor
Russell ParsonsCapital One has been confirmed as the title sponsor of the League Cup after signing a four-year deal with the Football League.
British Airways: the brand that knew too much?
Michael BarnettBritish Airways has launched Know Me, a new approach to customer service that gives flight and airport staff immediate access to customer data on iPads. It will be a powerful tool, but BA must be careful what it does with it.
‘Value in content, but don’t jump in’
Lara O'ReillyThe amount spent on content marketing is to rise significantly this year, according to data from the Content Marketing Association but industry experts have warned marketers to consider the numerous pitfalls that could cause brand damage before diving head first into what is still a relatively new marketing discipline.
Nissan eyes mass market for Leaf
Rosie BakerNissan is preparing a major push for its Leaf electric car brand in a bid to take advantage of an expected surge in demand for electrical vehicles over the next ten years.
Budvar and AB-Inbev to share Budweiser name in UK
Seb JosephCzech brewer Budvar can continue to use the Budweiser name in the UK, following the latest chapter in a long-running dispute with AB-Inbev, the maker of the US Budweiser beer.
Juan Sheet shows Plenty’s strengths when wet
Branwell JohnsonThe latest campaign for SCA-owned paper towel brand Plenty features long-running campaign icon Juan Sheet showing the product’s abilities when wet.
Aviva elevates CMO Mackenzie’s role
Lara O'ReillyAviva has elevated CMO Amanda Mackenzie to its new group executive team, designed to help steer the company’s turnaround and “regain the respect” of its shareholders.