M&S plots marketing drive for bank
Rosie BakerMarks and Spencer is plotting a major campaign to support the full launch of its recently unveiled M&S Bank proposition.
Month: July 2012
Q&A: Marc Pritchard, P&G
Josie AllchinWith just one day to go until the Olympics Opening Ceremony in London, Marketing Week catches up with P&G’s global marketing and brand building officer Marc Pritchard about what Olympic legacy means to P&G, its plans for Rio 2016 and its biggest Olympic marketing challenges so far.
Q&A: Jill McDonald, McDonald’s
Josie AllchinMarketing Week caught up with McDonald’s CEO for the UK and Northern Europe, Jill McDonald, at the fast-food chain’s restaurant at Olympic Park. She tells us about the brand’s Olympic legacy as well as their plans for Rio 2016.
AB InBev steps up social media efforts
Seb JosephAB InBev has signalled its intent to exploit the potential of social media followers by promoting global CRM chief Hugo Hanselmann to oversee its online consumer relationship strategy.
DM leads to a quarter of all UK sales
Russell ParsonsThe Direct Marketing Association has moved to protect itself against attacks from regulators by quantifying the industry’s contribution to the UK economy.