Brewdog has become the latest brand to try and provoke Olympic chiefs into action by launching a limited edition ‘Olympic beer’ that it claims is “laced with performance enhancing ingredients”.
Brands are scoring points at the point of sale for this summer’s London 2012 Olympics. Maeve Hosea picks out the more memorable ways sponsors are activating sponsorship in-store.
Olympic chiefs have dropped their attempts to have Paddy Power’s outdoor ambush marketing campaign removed from sites around London, but have vowed to “closely monitor the situation.”
Marketing Week reveals the top 10 marketers in media and telecoms, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From revealing the Top 100 most effective marketers to gaining lessons from brands undergoing an IPO, it’s been a busy week. Here is my take.
The high street retailer is introducing an advertising offering for brands, spanning campaign planning, creative development and measurement, a move CMO Pete Markey describes as “central” to the Boots marketing strategy.
Marketing Week reveals the top 10 marketers in general retail, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.