Marketing Week caught up with McDonald’s CEO for the UK and Northern Europe, Jill McDonald, at the fast-food chain’s restaurant at Olympic Park. She tells us about the brand’s Olympic legacy as well as their plans for Rio 2016.
https://www.youtube.com/watch?v=VBZn97llzMA
Brewdog has become the latest brand to try and provoke Olympic chiefs into action by launching a limited edition ‘Olympic beer’ that it claims is “laced with performance enhancing ingredients”.
Brands are scoring points at the point of sale for this summer’s London 2012 Olympics. Maeve Hosea picks out the more memorable ways sponsors are activating sponsorship in-store.
Olympic chiefs have dropped their attempts to have Paddy Power’s outdoor ambush marketing campaign removed from sites around London, but have vowed to “closely monitor the situation.”
Travel brand On the Beach reduced marketing spend from 45% of its revenue last year to 38% this year. It claims its spend is working harder with a focus on offline and an increasingly differentiated brand.
The supermarket chain’s strategy to “go after both” quality and the cheapest has helped it increase market share by 0.4 percentage points.
With the right TikTok strategy, your brand can reach a highly engaged audience primed to spend their post-Christmas cash.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
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