Westfield readies push for London Fashion Week

Westfield London, the owner of the shopping centre in White City, is to launch its first primetime fashion TV ad as it looks to boast its style credentials during London Fashion Week.

Westfield

The West End shopping centre will debut its TV advert from 17 September, during Fashion Week, as it looks to target high end fashionistas.

The campaign will also extend to print and outdoor media, using similar creative as previous iterations of its “We Are Fashion” campaigns.

Westfield London is to become the first shopping centre to take part in Vogue’s “Fashion Night Out” tomorrow (Thursday 6 September).

The shopping centre will host a fashion show featuring UK models such as Yasmin and Amber Le Bon and Lizzy Jagger. Daily fashion shows as well as discounts and offers from retailers will also continue beyond Fashion Night Out until 9 September.

Westfield White City’s sister shopping centre in Stratford has reaped the rewards of its location right next to the Olympic park in recent weeks. The East London shopping centre says it had an extra four million visitors in the Stratford centre during the Olympic Games.

The company forecasts it will host 60 million customers at its two London centres this year, who are expected to spend about £1.8bn in its stores.

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