Guardian consolidates sales and marketing

Guardian News and Media (GNM) has promoted its interim chief marketing officer David Pemsel to a new post of chief commercial officer to consolidate its marketing and commercial leadership.

Giardian
Marketing director David Pemsel takes control of all sales and marketing.

Pemsel will take-over all commercial operations, including sales as well as marketing at Guardian News and Media in a management reshuffle which sees the departure of global commercial director Chris Pelekanou and executive director of commercial Adam Freeman.

GNM also announced the promotion of digital development director Tanya Cordrey to become chief digital officer.

Pemsel, who joined as interim CMO a year ago from ITV where he was group marketing director, will add the sales organisation, which includes Guardian Professional, business development and brand extensions, and display advertising to his marketing responsibilities in his new role.

Both Cordrey and Pemsel will report directly to parent company Guardian Media Group chief executive Andrew Miller, who says the changes are part of the group’s strategy to bring GNM and GMG closer together to “build a stronger, more digitally-focused organisation.”

The changes are the latest move under the media owner’s strategy to become ‘digital-first’ – a strategy announced last year. It hopes to reinvest resources from print to online and double digital revenues to nearly £100m by 2015.

Outgoing executive commercial director Freeman is starting his own “consumer-led social advertising platform” after 10 years at GNM, and Pelakanou is to become commercial director at outdoor advertising giant Clear Channel following a 20 year stint at the media group.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here