Digital Radio UK, the organisation charged with overseeing the digital radio switchover, is to ramp up its marketing activity in the run up to Christmas to encourage the public to “spread the love” for digital radio.
Unilever is plotting the launch of a social gaming platform called Planet Lynx that aims to build deeper engagement between its Lynx brand and its young male target audience.
Premium brands such as Kopparberg, Aspall and Rekorderlig are preparing major marketing campaigns to establish cider as a year-round drink.
Kellogg’s is piloting a virtual store for its Special K brand in partnership with all the main UK supermarkets in a bid to convert a greater number of users searching for its products online into sales.
Marks & Spencer has eschewed celebrities in its Christmas advertising campaign and says that it is making the “products the stars” instead.
Communicating sustainability messages has always proved difficult for brands. Suspicions of greenwash, the pressures of the economic downturn and the perception that doing good is difficult and more expensive has dampened progress.
Every year many of the world’s top brands roll out their festive-themed marketing campaigns in the hope of convincing shoppers to choose them over rivals. While all try to connect with shoppers, only a few succeed.
Welcome to The Marketing Week, your guide to the good, the bad and the downright bizarre marketing highlights of the last seven days.
When tweeting in the eye of a storm it’s vital to ensure that what you’re saying is completely on message and sent with one eye on what’s happening in the outside world. Unfortunately some brands this week during the midst of Hurricane Sandy were too swept up with their own egos to think about the context their marketing messages were being delivered in.
Waitrose is launching an “unglamorous” Christmas ad as part of its festive marketing this year opting to instead focus on supporting local charities.
Philips is launching a social network for pregnant mums in the UK to rival established parenting portals Mumsnet and Netmums as the business looks to boost the profile of its babycare range.
A controversial St John Ambulance television advertisement showing a man choking to death has avoided censure despite attracting almost 150 complaints that it is “offensive and distressing”.
Asda’s CMO Stephen Smith talks to Marketing Week about the switch from functional to emotional messaging in its Christmas advertising, loyalty schemes and his marketing priorities for 2013. Smith joined Asda from sister company Wal-mart’s China business this summer following former CMO Rick Bendel’s move to an international role.
Apple has been admonished by the UK Court of Appeal, which has said the statement the technology company was ordered to place on its website acknowledging Samsung did not copy the iPad’s design is “non compliant” because it lacked prominence and included additional “incorrect” information beyond what the judge had ordered to be published.
VisitBritain has launched its latest bid to exploit interest in Britain following the successful hosting of the London 2012 Olympic Games this summer with a multi-million marketing campaign in partnership with British Airways targeting travellers in emerging markets India and China.