Burberry says the campaign, created by chief creative officer Christopher Bailey and shot by Mario Testino, is a “bright and playful celebration” of its spring summer collections.
It features “evolving” multimedia content including images and videos that will be hosted on the brand’s online platforms and outdoor and print ads throughout the season.
Consumers can also purchase directly from the digital ads.
Beckham will star alongside Cara Delevingne, Edie Campbell, Charlotte Wiggins, Alex Dunstan, Charlie France and Max Rendell.
A spokesperson for the brand says: “This season’s campaign lights up with the infectious energy of an amazing young cast of old and new Burberry family. Cara, Edie, Charlotte, Charlie and Alex are joined by Max and Romeo, who was a joy to work with and really stole the show.
“We had such fun shooting the campaign and I think that comes through in the images which really reflect the upbeat spirit of the collection.”