Generator plans to change the perception of hostels with a new visual identity and design-led buildings focusing on encouraging fun and social interaction. Executive chairman Carl Michel explains how the European chain intends to grow and grab more than the backpacker market.
Energy regulator Ofgem must get “tougher” on energy companies and take stronger action to ensure that homeowners get a fair deal, a committee of MPs has said.
Diet brand LighterLife is to introduce a new visual identity backed by a new year campaign that it claims will challenge the conventions of the weight loss industry.
Supermarkets’ ad spend was down in November compared with last year as retailers pin their hopes on the final weeks of the year to lift market share, according to the latest Nielsen figures.
Shoppers have backed the Government’s decision not to scrap Sunday trading restrictions this Sunday (23 December) despite retailers’ efforts to extend trading hours to capitalise on the busiest shopping day before Christmas, according to a poll.
Irish holiday company The Travel Department is expanding across the UK with a strategy to target its older customers via tablet computers.
Apps, loyalty and personalisation will all be on the agenda for retail marketers in 2013
The uproar over Instagram in the last 24 hours shows the volatility new media businesses face when attempting the transition from fun, friendly start-up to becoming a sustainable business.
The need to prove return on investment to justify marketing spend on campaigns will continue into 2013 and research is one way to alleviate that pressure of knowing whether an idea will fly or fall.
The Co-operative Group has named Euan Sutherland, currently group chief operating officer of B&Q owner Kingfisher, as its new CEO.
Vice Media is to launch an online fashion video channel following the acquisition of bi-monthly style title I-D Magazine as the media business looks to expand its existing fashion coverage.
Instagram co-founder Kevin Systrom has issued a statement claiming the photo-sharing site would further modify its usage terms after earlier changes revealed yesterday provoked mass upset yesterday on social media.
Brands are increasingly looking towards neuroscience in the planning stages of their campaigns to effectively finetune their creative to make it more memorable.
Cancer Research UK is launching its first major brand advertising campaign since overhauling its identity earlier this year, in a bid to step away from “too clinical” perception and make research relevant to supporters.
Mylovelyparent.com, the specialist dating site for older, single parents, is launching a campaign called The Older Gent Academy in a bid to attract more single, older dads.