Health Lottery mortgage ad banned
Lara O'ReillyAn “irresponsible” ad for The Health Lottery has been banned by the advertising regulator because it implied buying a ticket for the draw was a solution to people’s financial concerns.
Month: December 2012
Thomson Christmas campaign majors on hotels
Branwell JohnsonTour operator Thomson is shifting focus to its hotel offerings for the second stage of its “Holidays Just Got Better” marketing strategy.
The Secret Marketer on regulation
David CoveneyAs most people start to wind down for the festive break, this week my brand has commissioned a major marketing campaign for the New Year. This is great news in many respects (not least for the new business development director at the said agency, looking to close the year with a big win). However, what is interesting is that the campaign has largely been initiated by certain members of my board, who are not entirely accustomed to the vagaries of how a campaign is developed, the role of the various players (from planner to art director to suit), and quite what to expect as a result. But, as I said, it is still great that my board want to do this sort of stuff.
Marketing – Gangnam-style
Tess WaddingtonHaving come from artist management, label and music production (Sanctuary Group) as well as a major label (Sony Music, Europe), now working for marketing agency Anomaly, I thought I would add some thoughts to your article The Sound of the Crowd.
2013: when all of Facebook’s dreams come true?
Tess WaddingtonA story in the Wall Street Journal last week detailed the recent partnership between Facebook and Walmart. Both brands are big, formidable and have also been the victim of strong competitive pressure in recent years.
Branchless banking: achieving the right balance (viewpoint)
Josie AllchinRichard Doe, chief executive of ING Direct, explains customers’ attitudes towards multichannel banking.
Branding Citigroup: reconnecting with customers
Josie AllchinAs Citigroup reached its 200th anniversary this year, it had a lot of work to do on a brand that had just recovered from the global financial crisis. When chief brand officer Dermot Boden joined in 2011, he faced many challenges.
Q&A: Michelle Peluso, consumer CMO, Citigroup
Josie AllchinCitigroup’s CMO Michelle Peluso highlights how technology has changed the way the brand operates.
Who are this year’s winners and losers?
Ruth MortimerIt’s the last issue of the year (although we are always online), so we look back at some of the biggest issues and themes to emerge from the past 12 months. Who are the brand winners and losers of 2012?
Building a digital Citi
Michael BarnettCitigroup’s consumer CMO Michelle Peluso is leaving just as the bank starts a shake-up involving 11,000 job cuts. But she is confident the digital strategy she has laid down will ensure the 200-year-old business comes out stronger and more profitable.
Promotion pioneers keep the classics to hand
Lucy HandleyA careful blend of new and traditional techniques is being used by innovative marketers when thinking about promotions.
Battleships at the ready as stores’ toy story begins
Jonathan BaconRetailers are fighting a price war on children’s toys in the final days before Christmas as consumers demand bigger and better discount deals.
Embrace the alternative
Mindi ChahalConsumers are likely to share and view content that gives them an experience but marketers should not fall into the trap of over-branding.
Instagram policy change sparks user backlash
Ronan ShieldsInstagram has changed its terms of service to allow it to sell its users’ pictures in a move that has prompted a backlash from users on social media since it was revealed earlier today.
Philips asks customers to advocate skincare
Lara O'ReillyPhilips is calling on its customers to advocate its high-end laser skin rejuvenation product RéAura in an integrated campaign to demonstrate real-life results from using the treatment as opposed to staged creative that could look as though it was post-edited.