BT unveils new ad character
Lara O'ReillyBT has introduced a “Mum” character to its student flatmate ad series to help demonstrate the benefits of YouView.
Month: December 2012
Virgin Atlantic offers alternative to ‘bland and beige’
Russell ParsonsVirgin Atlantic is launching its first major brand campaign in more than two years featuring a television spot claiming its cabin crew offer an alternative to the “bland, beige, can’t be bothered” service offered by rivals.
CompareTheMarket ‘most liked’ TV ad of 2012
Ronan ShieldsThe CompareTheMarket.com ad featuring Meerkat brand characters Sergei and Alexsander handing a window cleaner his free Meerkat toy was the ‘most-liked’ TV ad of 2012 fending off The British Heart Foundation’s Vinnie Jones-starring ‘Staying Alive’ spot, according to Nielsen.
Government launches £2.7m ‘shocking’ anti-smoking campaign
Josie AllchinThe Department of Health has returned to hard-hitting anti-smoking advertising focusing on health harms for the first time in eight years with a spot showing a tumour growing on a cigarette as it’s smoked.
Season’s best from Marketing Week
Rosie BakerThe year is drawing to a close and so we wanted to take the opportunity to wish you all a Merry Christmas and a Happy New Year.
Norwich City FC eyes global brand status
Seb JosephFrom competing in the third tier of English football to vying for the attention of billions in the world’s most celebrated football league, Norwich has come a long way in three years and now has its sights set on exploiting the reach of its new found exposure.
Coca-Cola and (RED) launch app to combat HIV
Lara O'ReillyCoca-Cola and AIDS charity initiative (RED) have launched a mobile game app designed to raise awareness and funds to help the effort to eradicate mother-to-child transmission of HIV by 2015.
New guidance for brands using child ambassadors
Josie AllchinThe Committee of Advertising Practice (CAP) is to introduce new guidance for marketers on the use of children as brand ambassadors and in peer-to-peer marketing, following a year long review.
Nike to target women with running category push
Seb JosephNike is to target women with a marketing offensive for its running ranges next year after hailing the “impressive” performance of its fitness offering for boosting second quarter revenues.
Instagram in advertising U-turn
Ronan ShieldsInstagram has reverted to its original advertising terms and conditions in a move to quell unrest prompted by an earlier update to its advertising policies.
Retailers make final push for Christmas sales
Rosie BakerRetailers are making a final push for sales ahead of the final weekend before Christmas, as more than a third of consumers are expected to shop on Christmas Eve.
118 118 calls on legion of runners in new ad
Lara O'Reilly118 118 is calling on an army of moustachioed runners to star in its latest TV campaign to demonstrate the range of services it offers beyond directory enquiries.
Q&A: Imagem Music
Michael BarnettKim Frankiewicz and Natasha Baldwin of Imagem Music explain how music publishers pick their acts and match them with commercial partnerships.
2012: Marketing Week’s top 10 news stories
Lara O'ReillyFrom a mystery outdoor campaign, some golden Olympic moments, through to a supermarket “sexism” row, Marketing Week compiles its top 10 most-read online news stories from 2012.
Mail Online MD James Bromley steps down
Lara O'ReillyJames Bromley, the Mail Online’s managing director, is leaving the company after almost five years in the post to “move on to a new challenge”.