MWC: Coca-Cola is aiming to use mobile techniques to reach the estimated 6 billion phone owners as it looks to achieve its aggressive growth target of doubling the size of its business by 2020.
Npower is planning to ape the marketing strategies of brands such as Marks and Spencer and John Lewis to become a retail focused brand and focus less on sport sponsorship as it confirms it will not renew its Football League sponsorship.
Sony Mobile is using the launch of its Xperia Z smartphone to reminisce on some of its most famous products – such as the Walkman and camcorder – through marketing as it looks to bring its “One Sony” strategy to life in the eyes of consumers.
The newly re-branded outdoor advertising research body Route, formerly Postar, has unveiled its long-awaited out-of-home research system showing commuters view up to 74 ads per day on their journeys.
Innocent will gain the benefit of Coca-Cola’s 126 years of brand management experience and considerable marketing budget following a deal to take near total ownership of the company. But there are concerns its “entrepreneurial brand spirit” could be diluted and stretched too far with new product launches.
Dairy Crest is to merge its food and dairy brand marketing teams into one integrated hub as part of a corporate-wide restructure designed to improve efficiency.
As Debenhams prepares to launch its latest Life is Fabulous TV ad campaign, Marketing Week speaks to marketing director Richard Cristofoli about digital, loyalty and data.
Debenhams latest ‘Life is fabulous’ TV ad looks to build on recent sales momentum by highlighting its affordable designer fashion credentials.
The Rugby Football Union (RFU) is overhauling how it gathers data on fans as it looks to help clubs boost their non-matchday revenues and give commercial partners more insight on fans.
Swiss luxury watchmaker Rolex has retained its place as the most respected brand in the UK for the second year running keeping Apple off the top spot, according to the annual SuperBrands report.
KFC is trialling a mobile click and collect service that allows customers to pre-order from the menu and collect in store.
MWC: Nokia has extended its Lumia range with more “affordable” handsets as it looks to boost its market share by making its smartphones accessible to new audiences and new regions.
News International wants to take the lead in the newspaper industry in encouraging brands to advertise with news brands as it passes the one year anniversary of the launch of the seven-day Sun.
MWC: Chinese smartphone maker Huawei unveiled its ambitions to become a ‘top 100 global brand’ by boosting consumer recognition outside its home market with the launch of what it claims is the ‘world’s fastest smartphone’.
Coca-Cola has increased its stake in Innocent Drinks to almost 100 per cent, prompting the smoothie makers’ founders to step down from the day to day running of the business by selling the majority of their remaining shares to the soft drinks giant.