The purchase decisions made by the UK’s over-50s population are most influenced by good customer service and recommendations from trusted authorities and least by advertisements on television and radio, according to a report.
Carphone Warehouse is launching a series of documentary films designed to inspire people to get more from their smartphones as part of its strategy to use video content to bolster its position as a destination for tech advice.
Twitter has aped Facebook’s Preferred Marketing Developer Programme with the launch of its own scheme, which will allow marketing service providers to access its technology with the aim of giving marketers more flexibility over how they manage their campaigns on the site as part of their wider digital mix.
Ofcom has finally allocated 4G spectrum to the UK’s operators heralding a new dawn of super-fast mobile internet speeds but greater innovation is needed before it makes waves in the marketing world.
Marketers are now able to make a broader range of comparative claims after a change in the advertising codes green lit price comparisons with non-identical products.
New research on Generation Y reveals that almost 70 per cent would buy a market leading brand if friends and family were using it, making them major influencers on the purchase behaviour of this group.
UNICEF UK has appointed former Save the Children marketer Rebecca Walton as its first head of brand as part of a wider restructure of its communications division.
Also in this story Pernod Ricard goes premium (cover story) Matin Riley on… Nurturing talent and brand equity Q&A: Martin Riley talks data collection and social media Timeline: Pernod Ricard A day with Martin Riley: my last 24 hours Ajay Kaul, executive director, global brand communications, worldwide marketing Lenovo, asks: “In the case of a […]
Also in this story Pernod Ricard goes premium (cover story) Matin Riley on… Nurturing talent and brand equity Q&A: Martin Riley talks data collection and social media Timeline: Pernod Ricard Marketer2marketer: Lenovo’s Ajay Kaul and Coca-Cola GB’s Zoe Howorth quiz Martin Riley We have been preparing for a meeting which brings together our top 25 […]
Also in this story Pernod Ricard goes premium (cover story) Matin Riley on… Nurturing talent and brand equity Q&A: Martin Riley talks data collection and social media A day with Martin Riley: my last 24 hours Marketer2marketer: Lenovo’s Ajay Kaul and Coca-Cola GB’s Zoe Howorth quiz Martin Riley 1975Pernod Ricard is created following the merger […]
Twitter has moved to quell concerns over the safety of the site by emphasising the need for users to improve password security as Jeep becomes the second brand in as many days to fall victim to hacks.
Pernod Ricard’s Group CMO, Martin Riley, talks to Marketing Week about the challenges of data collection in the drinks industry and measuring performance.
Corporate sponsors Oakley and Nike have dropped Paralympic athlete Oscar Pistorius as the sports star fights charges he murdered his girlfriend.
Also in this story Pernod Ricard goes premium (cover story) Q&A: Martin Riley talks data collection and social media Timeline: Pernod Ricard A day with Martin Riley: my last 24 hours Marketer2marketer: Lenovo’s Ajay Kaul and Coca-Cola GB’s Zoe Howorth quiz Martin Riley Nurturing talent We have a traditional château called Château Ricard in the […]
HTC will not spend big like some of its competitors in the launch campaign for its new flagship One device but will instead focus on trying to build preference for its brand amongst younger consumers with a series of media firsts it hopes will make it ‘own’ the youth ‘conversation’.