The Marketing Week – 22/2/2013
Josie AllchinWelcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Month: February 2013
Tesco moves to reassure Clubcard holders after fraud
Russell ParsonsTesco has moved to reassure Clubcard members after a number of the loyalty scheme’s members were reportedly targeted by scammers attempting to steal hundreds of pounds worth of loyalty vouchers.
PS4 could offer first of its kind advertising
Lara O'ReillyWhile Sony gave little away about what the PlayStation 4 might be able to offer brands, the console’s launch event did offer some insight as to the never before seen plays it might afford advertisers.
Moneysupermarket’s top marketer exits
Russell ParsonsMoneysupermarket.com’s top marketer Paul Troy has left the price comparison site prompting a reshuffle of the marketing setup.
Diageo plots to uncork wine sales
Seb JosephDiageo has signaled its intent to ramp up the marketing activity for wine brands such as Blossom Hill and Chalone with the appointment of a category development manager to help lift the sales in the UK.
PayPal launches mobile payments service
Rosie BakerPayPal has launched a mobile payments service in the UK letting users receive payments on their smartphones as the sector steps up efforts to accelerate take-up of cashless payments.
UNICEF to create central brand narrative
Lara O'ReillyUNICEF is aiming to develop a central brand narrative to better integrate its marketing and boost its appeal to supporters in the UK, following a restructure of its communications division.
Telefonica seeks global tie-ups to bolster mobile audience
Lara O'ReillyTelefonica has moved to address advertiser concerns over the limited scale of mobile advertising audiences by forging a series of tie-ups with mobile operator groups.
Google shopping changes are an investment not a cost
Josie AllchinGoogle made some significant changes to the way its shopping search results work last week and the impact on retailers will be significant.
Asda plots international growth for George
Josie AllchinAsda is extending its online fashion brand into 24 countries as part of efforts to grow its general merchandise business, as it reveals a slowdown in sales across its business in the final quarter of last year.
‘Marketers are facing a content skills gap’
Lara O'ReillyMarketers’ content is at risk of becoming “diluted” and “deluging” consumers because they are recruiting engineers and developers to lead their social and digital strategies rather than specialists.
NFU Mutual emphasises customer care in brand overhaul
Russell ParsonsNFU Mutual is launching a new brand identity and website as part of a multi-million pound campaign for the 102-year-old insurer and investments provider that positions it as an alternative to quick but impersonal rivals.
Nike targeting trendy mums to bring ‘real life energy’ to brand
Seb JosephNike is looking to recruit women in the creative industries to act as advocates for the brand through its partnership with a London-based parenting network.
In-app purchases to top $3bn by 2016
Ronan ShieldsTablet users will generate $3bn in revenue each year via in-app purchases by 2016 with much of this being spent in the gaming sector according to a study from Juniper Research.
Sony relies on social to spur PS4 sales
Ronan ShieldsSony is relying on mobile and social features of its newly-launched Playstation 4 (PS4) to steal a march on its gaming rivals as competition with Microsoft and Nintendo heats up in 2013.