Domino’s Pizza is among the first UK brands to explore how it can use Facebook as an customer acquisition channel, as well as an engagement one, following the roll out of the social network’s ad exchange (FBX).
US cable giant Liberty Global’s $15.8bn (£10.3bn) acquisition of the Virgin Media brand has received unconditional regulatory approval to go ahead, giving the group more firepower to take on BSkyB in the UK.
Sainsbury’s has been unveiled as the title sponsor for the three biggest athletic events in the UK this year after a successful sponsorship of the London 2012 Paralympic Games prompted the signing of a long-term deal with British Athletics.
Innocent has promoted its group marketing and innovation director Douglas Lamont to the CEO position following Coca-Cola’s move to increase its stake in the business to near 100 per cent.
Spotify has appointed mobile ad network Mojiva’s vice president of global research and strategic communications Amy Vale to the new role of global b2b marketing and brand experience as it looks to strengthen relationships with marketers and improve its advertising offering.
Jaguar is putting digital at the fore of its efforts to bolster its appeal to younger audiences, including the launch of a viral movie on Facebook and planned mobile media executions.
Kerry Foods is hoping to convince consumers its low-fat dairy brand LowLow is more than just a diet product by poking fun at what it claims are the “ridiculous clichés seen in the world of weight loss advertising” in its latest campaign.
Starbucks’ decision to join the suspended coffee charity movement has been slammed by critics as a cynical attempt to rebuild its damaged brand in the wake of accusations of tax avoidance last year. Whatever the motivation, the brand is gradually recovering its reputation, according to brand tracking measures, but still has a long way to go to fully recover.
McDonald’s has named its former European boss Steve Easterbrook as executive vice president and global chief brand officer.
KFC is launching a campaign to support the introduction of Lavazza coffee as it aims to broaden its appeal and take on coffee chains and fast food rival McDonald’s in the growing coffee market.
Renault is following its Clio Va Va Voom viral ads, which revived its iconic Nicole and Papa characters, with an interactive digital ad that puts viewers in the passenger seat.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
News the Office of Fair Trading is launching an investigation into whether mobile games that charge for virtual goods are marketing too aggressively to children highlights the need for further education around in-app purchases.
United Biscuits has appointed former Birds Eye chief executive and PepsiCo marketer Martin Glenn as its CEO.
Speculation is growing that Twitter is preparing to launch a music service for users after confirmation it has acquired music app We Are Hunted for an undisclosed fee.