ECB (England & Wales Cricket Board) has named upmarket retailer Waitrose as the official sponsor of the England cricket team, taking over from Brit Insurance as of next year, as it seeks to bolster its commercial partnerships.
Coca-Cola has pledged not to advertise to under-12s, one of four pledges it has made to help tackle obesity throughout the world as it looks to ward off criticism its sugary drinks contribute to health problems.
Hibu, the Yellow Pages and Yell.com owner, has launched its first major product since it rebranded to its new name a year ago, creating a new income stream in an attempt to turnaround floundering revenues.
Puma is on the verge of agreeing what is thought to be a £30m-a-year deal with Premier League team Arsenal to replace rival Nike as its kit manufacturer in a bid to bolster its football credentials in Europe.
Marketing Week Live is to launch a new Career Development zone focused on meeting the career development needs of marketing professionals at the event this June.
Morrisons has claimed the changes it made to its marketing approach last year are beginning to pay off after reporting an improved performance in its first quarter.
The Olympics, European football championships and the Jubilee inspired a 2.3 per cent increase in advertising spend in 2012, according to a report.
The unveiling of proposed new laws for the next Parliament set out by the Queen at the state opening of Parliament today (8 May) was notable as much for what was omitted than what was included.
The soft drinks industry has vowed to work more collaboratively and proactively to promote the good work it does in areas such as sustainability and nutrition through marketing and PR rather than its current approach of just communicating at a corporate level reactively to ward off negative criticism.
Mark Ritson’s article ‘Pay up and embrace Twitter’s fake followers’ confirms my fears about how social media is pitched. It would be a shame if it were besmirched by those motivated by greed and who have a master’s degree in jargon.
Marketing Week Live is launching a new forum, ‘Retail Therapy’, for the 2013 show.
O2’s Beyoncé-fronted marketing activity helped swell its smartphone-owning customer base by 251,000 during the first quarter, as it continues its focus on high value customers.
Barclaycard is to enter the fiercely competitive deals market with the launch of sub-brand “bespoke”, a website that promises to offer recession hit UK consumers thousands of personalised promotions from brands such as Tesco, Starbucks, Shell and BA based on their shopping habits and preferences.
Past and present sponsors including Nike, Umbro and DHL have rallied to celebrate the achievements of Manchester United manager Sir Alex Ferguson after the club confirmed he will retire at the end of the season.
Print media brands and their advertisers have a rather dysfunctional relationship. Publications depend on advertising revenue to sustain their business models – an increasingly urgent issue when circulations are taking a hit from the rapid dissemination of online news and information. Advertisers, on the other hand, depend on there being strong news and magazine brands that can continue to draw in large audiences across all channels.