Channel 4 has put investing in innovation around advertising and new programme formats at the heart of its growth strategy for 2013 as it looks to improve on the flat advertising revenue and missed targets for its share of viewing versus rivals it reported last year.
Nokia unveiled its latest Windows Phone device with the launch of the Nokia Lumia 925 at a press event this morning (14 May), with UK operators O2 and Vodafone the first to back the manufacturer’s flagship device from June 13.
Perception of the Co-operative Bank brand has plummeted since suggestions its mounting debts mean it might have to accept state aid.
Twitter has stepped up efforts to provide deeper insight to brands after acquiring data analytics company Lucky Sort.
Amazon has confirmed the launch of its Appstore digital currency Amazon Coins, a move that comes as it is announced it has also agreed to acquire a digital display company from Samsung to help bolster its manufacturing efforts.
The Marketing Academy, the mentoring body established to help train the business leaders of the future, has unveiled the intake for the fourth year of its programme.
News International has announced the details behind its forthcoming paywall, which will launch to coincide with its recently acquired Premier League highlight rights.
Ladbrokes is moving ahead with its “mobile first” strategy with its sitting customer experience director Stephen Vowles scheduled to leave the outfit, having completed a re-structure of its marketing functions.
Lexus has partnered with US movie studio The Weinstein Company to launch a series of short films demonstrating the car marque’s luxury lifestyle ethos.
Amazon has long been heralded as one of the world’s top brands, however data suggests perception of the brand has taken a hit in the wake of the tax avoidance scandal and claims it is treating sellers unfairly.
BT is plotting a return to the consumer mobile telecoms market, following its acquisition of a slice of the UK’s 4G spectrum earlier this year.
Lego is to continue its Ninjago range reversing an earlier decision to cease producing the brand in 2013 based partly on insights gleaned from listening to its online communities as it continues to scale up its engagement with “super fans”.
Non-profit organisation the Qatar Foundation is showcasing its £125m sponsorship of Spanish champions Barcelona FC with the launch of a major marketing drive to build its profile in the UK.
Having been stood up for lunch by a media colleague, I have been musing on customer promises, and customers being let down by brands.
Brands have a greater chance of achieving better results on social media if they target the most active users.