Starbucks’ Ian Cranna on the marketing team of the future
Coffee shop’s marketing director on the evolving role of marketers and why mobile is still under leveraged.
brightcove.createExperiences();
Coffee shop’s marketing director on the evolving role of marketers and why mobile is still under leveraged.
brightcove.createExperiences();
As it reaches its 21st birthday, executives from the retailer discuss changing purchase patterns, social media and the benefits of being part of a global set-up.
Sainsbury’s tie-up with Vodafone offers the retailer the opportunity to shore-up its mobile offering and keep abreast with rivals Asda and Tesco. Although analysts warn that its comparatively late entry into the market could prove a severe handicap.
Despite outrage from some quarters over accusations companies such as Google, Yahoo and Facebook handed over personal data to the US Government, the scandal has had little impact on consumer perception of the brands involved.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.