Tom Phillips, head of CRM, MRM Meteorite
Winner: Data-driven marketing for Costa – Costa Coffee Club
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Winner: Data-driven marketing for Costa – Costa Coffee Club
brightcove.createExperiences();
Winner: Agency of the Year, sponsored by Thinkbox
Winner: Brand of the Year, in association with YouGov
Winner: Senior Marketer of the Year, in association with Adobe
From the persistent data skills gap to rampant restructuring, the Marketing Week Career & Salary Survey reveals how teams are evolving in 2024.
Marketers continue to jump between jobs, with more than two-thirds in their current role for less than three years.
Implementing AI in the recruitment process can help brands shake off bias and hire for skills over experience, headhunters suggest.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Oatly’s decision to “kill the marketing department” to how McDonald’s used humour to build trust, it’s been a busy week. Here is my take.