Major energy firms including British Gas and Npower have announced changes to their price promises as they look to pass on savings to customers following Government plans to cut fuel bills, a move likely to spark additional marketing in the coming weeks
Continued improvements in marketers’ confidence in the performance of their business and in the UK’s economic growth mean they are more likely to invest in innovation over the coming year, according to a report from the Chartered Institute of Marketing (CIM).
Marketers have been warned not to “camouflage advertisements“ by regulators in a note that attempts to clear-up confusion over what the term “native advertising” actually means, as brands increasingly look to use the format.
Subway is set to introduce a flurry of real-time promotional features to its recently revamped loyalty app as it looks to tempt shoppers away from high street rivals.
Amazon is developing unmanned drones to deliver parcels as it seeks to cut delivery times and improve the convenience of online shopping.
Businesses began to use email marketing in the mid-90s. Today, it is one of the most powerful tools in any B2B marketer’s toolbox. Compared with traditional marketing strategies such as direct mail, print advertising, or trade shows, email marketing costs less and drives a higher return. It is also easier to measure success than with offline strategies, so the return can be easily tracked.
The digital experiences that companies present to their customers have become, in most cases, the face of the brand. Consumers often make choices and regularly share their opinions based on the quality of the digital experience, specifically the website. This is how they choose what to buy, where to bank and where to go on vacation. Today’s online experience is the product.
In 2013, display ad spend grew by 23 per cent globally. Over the past few years, we’ve seen advertisers increasingly shifting ad dollars over to display because it allows them to reach customers where they spend an astounding 96 per cent of their time online — on content sites such as email, news sites, video sites and social networks. While talking to our clients, it became apparent that there is a hunger to learn more about the value of display advertising and how to measure their campaigns.
The Marketing Academy, the non-profit mentoring organisation, is now taking nominations for potential scholars to join its 2014 programme.