Samsung drafts in Marvel superheroes in battle with Apple

Samsung will offer customers phones and content featuring Marvel characters.

Samsung will offer customers phones and content featuring Marvel characters.

The consumer electronics giant has signed a deal with Marvel that will see the launch of a host of co-branded content and products featuring the Disney-owned company’s most famous characters.

The deal also paves the way for Samsung to launch experiential and promotional activity around Marvel movies.

The first product of the deal will see owners of Samsung’s new Galaxy Tab S receive three months of subscription services for Marvel Unlimited, the company’s digital comic library.

They will also be able to view previews of upcoming Marvel movies set for 2015 release including Marvel’s Avengers: Age of Ultron.

In a statement Samsung’s executive vice president of global marketing for its mobile communications business Younghee Lee says: “Partnering with Marvel gives us the opportunity to bring our industry-leading mobile display technology to life. Through visual storytelling made possible by Marvel’s outstanding entertainment universe, Samsung’s Galaxy users will be able to enjoy the maximum of our product benefits.” 

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here