Virgin Atlantic signals break with heritage with new ad agency
Branwell JohnsonVirgin Atlantic is to work with adam&eveDDB on a global vision and UK marketing strategy after ending its 20-year relationship with Rainey Kelly Campbell Roalfe/Y&R.
Month: August 2014
Mondelez scrapping the CMO role is aimed at improving marketing accountability
Seb JosephMondelez International’s rebranding of the CMO under the newly created chief growth officer title does not signal its dwindling faith in the discipline but rather a growing appetite to making marketing more directly accountable to the business’s bottom line.
HMV steadies sales as brand bounces back
Sarah VizardThe improvements HMV has made in store layouts and marketing initiatives appear to be paying off after data shows it has stolen share of the entertainment market back from the supermarkets and consumer perception of the brand are improving.
Britvic steps up marketing expansion
Russell ParsonsBritvic is stepping up expansion of its senior marketing team as it looks to support its ambitious growth plans.
Apple woos former Nike social media head Musa Tariq
Seb JosephApple signals efforts to ramp up its social media activity, a discipline it has been slow to embrace, with the appointment of Nike’s Musa Tariq to head up its digital marketing.
P&G’s bonfire of the brands ends ties with past
Sarah VizardProcter & Gamble has made the radical decision to cut up to 100 of its brands – almost half its current portfolio. It is a move designed to allow the FMCG giant to cut costs and allow it to refocus resources on better communicating the more profitable brands and their benefits to consumers.
Google parts ways with advertising chief Dan Cobley
Seb JosephGoogle’s vice president of brand solutions for EMEA Dan Cobley has left the business to set up his own technology start-up just months after from taking up the newly-created post.
Rules will not tell you if it’s the right thing to do
Russell ParsonsThe words principles-based regulation are enough to send shivers up the spine of politicians of a certain vintage.
Sponsors struggle to ride Commonwealth Games wave to glory
Sarah VizardSponsors have struggled to bask themselves in the wave of positivity that engulfed the nation during the Commonwealth Games through their activation efforts, according to the latest brand tracking data. However, Glasgow 2014 backers Virgin Media and Ford argue the event is set to spur engagement and loyalty to their brands throughout Scotland and beyond.
Marketing bosses at top law firms paid almost £500,000
Sarah VizardMarketers looking for higher salaries should consider heading to law firms after a report showed that marketing bosses at the top London law firms are paid almost £500,000.
DMA switches to principles based code
Russell ParsonsThe Direct Marketing Association (DMA) has overhauled its code of conduct replacing 170 pages of prescriptive rules with five principles that it hopes will help its members build and maintain the trust of their customers.
Monster pounces on Andrew Warner to lead European marketing
Branwell JohnsonRecruitment website Monster has appointed Andrew Warner its lead marketer for Europe.
Puma uses Twitter’s ‘flock-to-unlock’ ad tool to drum up excitement for global ad
Seb JosephPuma has become one of the first brands to use Twitter’s ‘Flock to Unlock’ advertising tool that incentivises followers to drive awareness by sharing a post to unlock exclusive content.
Sharp, though legal, practice is eroding consumer trust
David CoveneyI was not the slightest bit surprised to see the Advertising Standards Authority censure Tesco last month for misleading consumers in a price promotion on beer.
Branded content night
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here.