Twitter is trialling a new ad format, Promoted Video, which will allow brands to extend the reach of their video content on Twitter and measure the effectiveness of the content as the site looks to open up revenue opportunities from the growing video advertising market.
Lexus has completed the rollout of a global marketing unit that it hopes will cut media costs, foster a consistent brand identity and set it apart from owner Toyota’s marketing.
The Advertising Standards Authority (ASA) will no longer commit to providing the same level of service to people who complain about ads, its chief executive says, as the regulator changes its strategy to focus resources on issues such as health and protecting children.
This year’s Cannes Lions seems a long time ago already but I wonder how different next year’s event will be.
The Advertising Standards Authority has a new strategy for regulating ads, meaning it won’t wait for complaints before acting against a brand.
The summer is in full swing, the kids are off school and parents are looking for fun ways to spend the remaining sunny days. To help them on their way, brands are using sophisticated promotions to attract families with money to spend on days out, events and attractions.
View the full size infographic. Appealing to families with quality food, promotions and separate zones are key to the survival of pubs.
While Malaysia Airlines mulls a rebrand following two catastrophic plane crashes others have decided to persevere and rebuild following a disaster. But what are the long term effects?
Brands seem to stagger from disaster to crisis, from last year’s collapse of the Rana Plaza textile factory in Dhaka, Bangladesh and the discovery of horsemeat in various food products to this year’s shooting-down of Malaysian Airlines flight MH17 and the massive data hacks of eBay and Sony.
The UK enjoyed an unprecedented boom during the first few years of the 21st century and as households traded up, the major supermarkets followed. M&S, Tesco, Sainsbury’s and Waitrose all experienced growth that appeared to be without end.
The Premier League football season is once again upon us, with Manchester United getting proceedings underway against Swansea City on Saturday. Coming just over a month after the end of the World Cup, the prospect of more football mania will either excite or exhaust you, depending on your inclination. Marketers cannot afford to stand still, though, if they wish to maximise their upcoming football strategies.
The Internet Advertising Bureau (IAB) is pencilling a Q4 release for a set of guidelines that will state the length of a video ad a user needs to have seen before it can qualify as an impression as the trade body looks to make buying inventory across the web comparable with more traditional media.
General Mills is relaunching key brand Häagen-Dazs in the UK with a campaign focusing on the quality of its ingredients as it looks to tempt lapsed consumers.
Ladbrokes insists investments in its marketing and digital expertise have paid off in lifting revenues despite the outlay hitting profit in the first half of the year.
Twitter has admitted that as much as 8.5 per cent of its userbase – some 23 million accounts – are bots which automatically ping the site with updates, but the company has also revealed that more human users are seeing ads served on the site than originally thought.