On its latest quarterly earnings call, Twitter said it will begin exploring ways it can monetise the “hundreds of millions” of visitors to its platform that are not logged-in. Finally the company is starting to realise that Twitter’s reach beyond the scrolling timeline can be valuable too.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Online holiday rental company HomeAway has appointed former Vodafone and Visa Europe marketer Mariano Dima to the newly created role of chief marketing officer.
P&G is to shed up to 100 of its brands as it looks to streamline the business in order to accelerate growth and cut costs.
Channel 4 is backing the launch of its short-form video content platform Shorts with a cheeky marketing campaign.
First Direct’s top marketer Lisa Wood has left the direct bank after two years in in the head of marketing role.
Waitrose has warned its first half profits will be impacted after a period of “unprecedented investment” in areas including price, promotions, online and its myWaitrose loyalty programme.
William Hill is unifying its digital channels under a consistent user experience for the first time to deliver more personalised content, a move that comes as the company hails marketing for lifting online betting on the World Cup 211 per cent compared with the previous tournament.
Our Festival of Marketing begins in London on November 12-13. So we’ve compiled the Marketing Week guide to some of the speakers we’ve already announced for the Festival of Marketing.
UK retailers are lagging behind their US counterparts when it comes to omnichannel retail, with their “narrow” focus on click and collect holding back ecommerce growth, according to a new report.
Kia is making its first major foray into experiential activity with a 10-day event at the Westfield shopping centre in London as it aims to bring its “irreverence and fun” side to life.
Marks & Spencer is launching its first unified brand campaign as it looks to use its quality credentials to create a halo effect that it hopes will convince more shoppers to buy across the full range of its business.
Vans is hoping to prove its credentials as the skateboarder brand of choice with the opening of a new skateboard park and creative hub in London.
Last month’s most watched YouTube ad rankings in the UK were dominated by sporty campaigns, but Greenpeace’s epic protest video against Lego and Shell’s partnership was more than deserved of its place at the top of the leaderboard, notching up more views than the rest of the top 10 added together.
The former top marketer at Lloyds Banking Group, Eva Eisenschimmel, has become the latest senior marketing executive to join workspace provider Regus.