It’s all change at Marketing Week so we can create a better experience for you

You will have to forgive me, but just this once, I am going to make this column all about us.

Ruth Mortimer

It is a bit ironic, as I know it’s vital that Marketing Week is all about you. It should be the place you can find your challenges addressed, your best ideas showcased, your peers offering their advice and experience, and everything you need to know in the world of marketing this week in one place.

But in order to make that vision happen, we are making some big changes to Marketing Week. You should be able to see what’s new when you open your print magazine next week or log onto our website.

I’m not going to ruin the surprise for you – you will soon be seeing and hearing all about what’s new – but there is one thing you need to know in advance so that you can get the best experience from Marketing Week. If you log onto our website either via your desktop, tablet or mobile after Thursday 16 October, you will need to re-register or register for the first time on the site. Don’t worry, the site is still entirely free, but we are keen to practise what we preach when it comes to using data effectively, so we are making sure everything is absolutely up to date.

We have pared back the registration process to make it as simple and easy as possible. If you have already registered for Marketing Week, you will need to update your details again so we can ensure we have everything correct. Apologies for this inconvenience, but it will help improve your future experiences.

Why are we doing this? It’s simple. If we don’t know who you are and what you do, we simply cannot serve you with the content you want. We need to ensure we are giving you an experience that is right for you.

Marketing Week is stuffed full each week with stories highlighting how important it is to understand customers. We must follow those same rules for our own audience and ensure that Marketing Week offers the best experience that it can.

Speaking of customer experience, let’s go back to you again. We publish the results of the annual customer experience rankings (provided by Nunwood). Find out which brands and businesses excel at creating brilliant and seamless experiences for their clients. That goal is something we should all aim for.

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