According to Peter Barron, vice-president for communications and public affairs, it is very “difficult” for Google to work out how much tax it should be paying in the UK.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Budweiser has turned to British actress Helen Mirren to spread a positive drink-drive message for its major 60-second Super Bowl ad.
Advertising is having a “crisis moment”, according to the president of the Advertising Association (AA) Andy Duncan. The industry body’s own report found that people are more likely to recommend a career in banking than advertising, with it urging the industry to prove it can act responsibly, as well as boost the economy.
With a record 114.4 million Americans tuning into last year’s match, it’s clear the Super Bowl remains a huge draw for advertisers. However, with Super Bowl ad slots now pricier than ever before, many brands are changing the way they advertise around US sport’s biggest event.
Guinness is the first brand to launch a 60-second ad on Instagram in the UK and Ireland as it seeks to take a ‘social first’ approach for its marketing and reach Instagram’s “discerning audience”.
Television advertising is showing incredible resilience amid the rise of digital and mobile advertising, helping total ad spend to break the £20bn milestone in 2016.
Heinz has rejected a big name Hollywood star and instead turned to Dachshund dogs dressed in hot dog costumes for its Super Bowl 2016 ad.
Marketing chiefs from Britvic, Barclaycard and Sport England are just some of the judges judging this year’s entries for the Marketing Week Awards, taking place on 12 May at the Roundhouse in London.
Tesco’s brand has taken a hit as consumer perception plummeted after the retailer was found guilty of short-changing suppliers in a probe by the government’s Groceries Code Adjudicator (GCA).
Morrisons has launched a new marketing campaign with the slogan ‘Price Crunch’ as the big four supermarket promotes its latest pledge to cut the price of more than 1,000 items.
EE has appointed a new marketing boss following the departure of CMO Pippa Dunn as the future of the brand looks safe, for now, after BT insisted it had no imminent plans to scrap it.
As we get settled into the new year, several people have been asking me about resolutions and predictions for 2016. Although I have never been particularly good at either – a bit like tipping gee-gees at the racecourse – I will put my neck out and forecast that 2016 could be the end of the office as we know it.
Disney has overtaken Lego as the world’s most powerful brand after profiting following a series of “clever acquisitions” including the purchases of the Star Wars and Marvel film franchises.
The under-20s are the least loyal consumers and quickly lose interest in brands. We reveal what marketers are doing to engage with this tricky bunch.