Burberry becomes first luxury brand to personalise on Pinterest
Rachel GeeBurberry hopes to capitalise on Pinterest’s 100 million monthly users, as it focuses on personalisation and its online influence to push its beauty products.
Burberry hopes to capitalise on Pinterest’s 100 million monthly users, as it focuses on personalisation and its online influence to push its beauty products.
Procter & Gamble has admitted its targeting went “too narrow” and that mass reach remains important as it looks to stay front of consumers’ minds.
Nearly four out of five marketers use ‘engagement’ as a metric to prove return on investment, new Marketing Week research has found, but only a minority believe senior leaders take the term seriously. So when and how should you be using it?
Live your brand, think tirelessly about customers and do not compromise your expectations – that is the advice of Arnd Pickhardt, the man behind the pivotal Lidl Surprises campaign and winner of Marketing Week’s ‘Visionary Marketer of the Year’ award 2016. Here he shares his advice for achieving effective marketing and customer insight.
P&G is going back to the future in its plan to increase ad spend, aiming for reach among more broadly defined segments. Its objective is clear, and should be shared by all marketers – sell more stuff.
In every part of the marketing industry – from creative agencies to strategy consultants – the traditional business model was to make money on the execution while doing the most valuable bits for free. Now that model has fallen apart.
Ad regulator ASA says the ad breaks social responsibility rules and Audi must not link “power acceleration or handling” with excitement.
More than half of marketers use brand engagement as a metric even though senior leaders within their business do not take the term seriously.
Facebook is looking to put a stop to ad blocking with new technology that will stop ad blocking software identifying what content is an ad and what is not.
Virgin Media is shaking up rivals BT Sport and Sky with a fan-focused sponsorship model designed to benefit supporters both home and away.
If you want to bring new ideas to life at speed you need innovation and agility to make it happen.
Betfair is moving away from “laddish” advertising in a bid to change its image with consumers and become a “more credible” player in the betting market.
Spotify teamed up with Nike for its women’s 10k run events to promote the impact music can have on athletic performance and encourage more women to get running.
Brands must focus on “building emotional resilience” among boys, with new research suggesting they are increasingly suffering from body image issues.
A year on from its acquisition of Thorntons, confectionery group Ferrero is prepping the brand’s first TV ad for seven years to support the relaunch of the chocolate retailer.