Britvic reports increased demand for soft drinks

Britvic has reported an 11% increase of sales in the last quarter, taking revenues to £242.7m, thanks to strong performances from its well-known brands such as Robinsons, J2O and Fruit Shoot.

The growth was also boosted by UK sales of Britvic’s carbonated drinks, which grew 20.1% in the 12 weeks to 20 December, while its UK sales of still drinks increased by 9.6%. Its volume share of the take-home market increased by a further 0.4% in the period.

Overall, the company says it has “again outperformed a soft drinks market that has continued its return to growth”, adding “we continue to benefit from the consistent execution of our proven marketing, point-of-purchase and innovation strategies, as well as our ongoing focus on costs.”

Britvic says it “anticipates that the GB soft drinks market will continue to demonstrate resilience through 2010.”

Sports drink Gatorade recently launched an on-pack rewards scheme promotion.

Drench and Robinsons have also had themed campaigns running over the last year, helping to boost sales through associations with events such as the Wimbledon tennis championships and Christmas pantomimes.

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