Lara O'Reilly

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Sky+ readies iPad App launch

Lara O'Reilly

BSkyB has bolstered it’s mobile offering with the launch of an iPad app that allows customers to search and record their favourite programmes on the move.

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Product placement is coming soon…but not as soon as you think

Lara O'Reilly

Commercial TV revenues will ultimately be bolstered by brands exploring product placement following Ofcom’s announcement to allow paid-for-references on UK TV programmes next year, but take up will be slow. The UK market looks unlikely to be as lucrative as the initial forecast of £150m reported by product placement company MirriAd – Ofcom estimates the […]