Match “goes the distance” with crowdsourced documentary ads
Lara O'ReillyDating company Match is launching an “industry first” documentary-style series of advertisements to promote its MatchAffinity.com relationship service.
EDF seals London Eye naming rights deal
Lara O'ReillyEDF is to become the new sponsor of the London Eye as the French-owned energy company looks to boost its profile as sponsor of the 2012 Olympic Games.
Ofcom to make 170 redundancies
Lara O'ReillyOfcom will cut around 170 jobs as it looks to reduce spending over the next four years.
Ofcom opens up 3G switchover
Lara O'ReillyCommunications regulator Ofcom has cleared the way for mobile operators to use their 2G airwaves for 3G use, increasing mobile internet speeds and expanding coverage in rural areas.
Hewlett-Packard’s CMO resigns
Lara O'ReillyHewlett-Packard’s chief marketing officer is believed to have resigned.
Nuts appoints marketing head
Lara O'ReillyIPC Media’s Inspire division has apponited a new publisher and marketing lead as it looks to reverse recent circulation losses.
Ask Jeeves redesigns to realign as Q&A tool
Lara O'ReillyAsk Jeeves, the UK division of Ask.com, is launching a raft of new products and has redesigned its homepage as part of an ongoing strategy to focus on becoming the market leader in online Q&A.
Firefox overtakes Internet Explorer as top European browser
Lara O'ReillyMicrosoft’s Internet Explorer has lost its place for the first time as the most widely used browser in Europe to Mozilla’s Firefox.
Tesco unveils first TV ad for grocery shopping app
Lara O'ReillyWatch Tesco’s new app ad here.
“Misleading” Groupon ads banned
Lara O'ReillyOnline discount service Groupon has had three promotional advertisements banned because they were misleading about how much customers could save with its deals.
Innocent to roll out more products in 2011 as £2.7m ad campaign launched
Lara O'ReillyInnocent is set to launch a raft of new products this year as it capitalises on Coca-Cola’s 58% investment in the firm.
Morrisons launches “price crunch” in wake of VAT rise
Lara O'ReillyMorrisons has launched its “biggest ever” price cut campaign in a bid to cancel out today’s (4 January) 2.5% rise in VAT.
P&G biggest spending advertiser of 2010
Lara O'ReillyProcter & Gamble returned to the top of the league table of the UK’s biggest-spending advertisers, increasing its spend to £195m last year.
Moneysupermarket.com new Britain’s Got Talent sponsor
Lara O'ReillyPrice comparison site Moneysupermarket.com is to sponsor Britain’s Got Talent when the series returns to ITV in the spring.
Tesco hopes cash for gold service will be worth bullions
Lara O'ReillyTesco has launched a new cash for gold service, to take advantage of soaring prices for the precious metal.