Puma is positioning its retail stores as a lead communications channel in its branding strategy as it looks to capitalise on the expected sales boost from sporting events such as the Olympics and European Championships this year.
Coca-Cola is readying an outdoor campaign to introduce its 375ml pocket size bottles across its Coca-Cola, Diet Coke and Coke Zero brands this spring.
Facebook, ITV and Spotify are among 100 brands taking part in an inititiative that offers young people the chance to land one of 300 marketing and advertising roles.
Pernod Ricard UK is readying a marketing offensive for its premium wine brands such as Jacob’s Creek and Bancroft Estate, as it looks to arrest declining sales across the category.
Molson Coors has launched a limited edition light citrus flavoured beer, Carling Zest, as it seeks to make lager more attractive to summer drinkers who have switched to cider.
The next-generation tablet, dubbed “the new iPad”, will feature a high definition screen, faster processor and an improved camera, when it hits UK stores next Friday (March 16).
Kettle Chips is asking Facebook users which classic flavour it should bring back later this year, kicking off a long-term social media strategy to make fans feel more involved in its product development.
Krispy Kreme is to increase its marketing activity after hailing the role it played in a 26% rise in revenue last year.
The Beam Spirits and Wine company has launched its first ready-to-drink (RTD) product Sourz Fusion to take on Smirnoff Ice and Bacardi Breezer in the £655m category.
Samsung has announced Jamie Oliver as the latest addition to its line-up of global brand ambassadors that includes David Beckham and Zara Phillips, as the technology company steps up its efforts to raise awareness of its sponsorship of the Games.
Sony Mobile has appointed Catherine Cherry to lead its marketing in the UK and Ireland, a move that follows parent company Sony’s €1.05bn (£918m) buyout of Ericsson last month.
Naibu, the Chinese sports good manufacturer, is plotting a marketing offensive to take on mid-market brands such as Fila and New Balance in the West, using the £50m it hopes to raise in a planned stock market flotation in April.
Getty Images, the media content company, has revealed the first ever umbrella strategy in its 16-year history as it looks to unify its imagery, music and video licensing services.
Walt Disney is partnering with VisitScotland for a seven-figure global marketing push to promote Scottish tourism around the international release of its highlands-set animated film, Brave.
Cobra Beer has launched a launched a £4m multi-channel campaign as the driving force behind its bid to become a leading beer brand in the UK.