Nestlé, maker of Kit Kat, Smarties and Quality Street, has removed all artificial flavours and preservatives from its entire sweet range, a move it claims makes it the first confectioner in the UK to do so.
Facebook has unveiled its plans to transform both the content and placement of advertisements on its website, as it ramps up efforts to appeal to advertisers ahead of its stock market flotation.
James Murdoch has stepped down from his position as executive chairman of News International.
Tesco is trialling a virtual 3D fitting room service on its Facebook page in a bid to reduce returns for its F&F clothing brand.
EBay is to launch its first national TV campaign since 2007 tomorrow (March 1), as it looks to highlight the number of high-street brands it works with.
Premier Foods will unveil a TV spot for cake brand Mr Kipling this evening (February 28), as the latest phase of its £50m marketing push to boost sales of eight “Power Brands.”
New Balance, the American footwear manufacturer, is to launch its first ever UK television campaign this April, in a bid to bolster its positioning around grassroots athletics.
Netmums, the parenting website, has urged advertisers to focus their marketing activity on mobile devices when targeting mums, following a report revealing that 18% of mothers are more likely to own the latest smartphone than the average Briton.
Nestlé has unveiled ‘Chunky Peanut Butter’ as the next permanent flavour of its Kit Kat Chunky range, after asking fans to vote for one of four limited edition bars.
Guinness is inviting Facebook fans to share a pint with their friends on St Patrick’s Day (March 17) as it looks to set a world record title for the largest St. Patrick’s Day celebration.
Converse has launched a free-to-download single called DoYaThing, featuring pop band Gorillaz, rapper Andre 3000 and musician James Murphy to promote its new limited edition collection of Chuck Taylor trainers.
Manchester City captain, Vincent Kompany, will take part in a live post-match interview with fans on Twitter and Facebook this weekend (February 25), as part of the club’s bid to grow its global fanbase online.
The Associated Press (AP) is readying the first major change to its visual branding in 30 years, which will be unveiled next month, as part of a wider strategy to unite all its products and services under one brand identity.
British Gas has reported a 30% drop in annual profits for last year, despite price increases of up to 18%, as milder winter weather reduced energy demand.
Growth in sponsorship income helped Manchester United increase revenue by 11.8% in the second half of 2012.