Kraft, the US food company, is well positioned to split into two separate companies later this year, according to its chief executive, after sales of its key brands in Europe and North America put it on track to deliver “top tier” growth in 2012.
The Football League is stepping up efforts to grow its global sponsorship income by promoting its head of marketing to a new strategic partnerships role and taking on several commercial executives.
Mars has accelerated plans to grow its chocolate brands by creating a raft of marketing roles to develop innovation strategies for its chocolate brands such as Twix and Snickers in the UK over the next five years.
Heineken and Molson Coors are launching separate multi-million pound marketing campaigns for their Foster’s Gold and Carling Chrome variants, in a bid to bolster their presence in the premium lager market.
Mars has outlined a music-based experiential marketing strategy to revitalise its ice cream brands in a bid to re-connect with consumers, after a period of reduced marketing activity.
Magazine publishers are urging marketers to look past the decline in print sales, as reported by the latest ABC audit, as the publishing industry predicts 2012 will be the year digital boosts circulation.
A report from the Chartered Institute of Marketing (CIM) highlights the growing need for conversions, likes and engagement to be turned into something meaningful for marketers. Without data on the quality of online conversations, marketers can’t take full advantage of opportunities. The study revealed that a third (35.5%) of the 900 UK marketers polled said […]
Kraft is dropping celebrities Lisa Snowdon and Johnny Vaughan from ads for its Belvita breakfast biscuit range as it looks to switch to promoting the nutritional benefit of the brand.
Twitter has launched a new service to allow small-to-medium businesses to buy and place ads across its network through a partnership with American Express, in a bid to widen its revenue streams.
Hearst Magazines’ Good Housekeeping has overtaken Condé Naste’s fashion title Glamour in the top 10 UK actively purchased magazines rankings table, according to the latest ABC results.
Nestlé, the world’s largest food maker by revenue, says it will ramp up focus on marketing and product innovation as it looks to offset what it predicts will be a tough 2012.
News Corporation hires former Young & Rubicam global CEO, Hamish McLennan to look at ways to boost its revenue through large-scale brand partnerships.
Rangers is to continue its quest for global sponsors despite the club entering administration, according to the club’s top sponsorship executive, as it looks to boost commercial revenues to drive down debts.
Zynga, the maker of social media games FarmVille and CityVille, has generated advertising revenues of $27.3m (£17.2m) in its latest quarter, up 230% from the previous year.
Bin Weevils, the social network for children, is to launch a print magazine in the UK, the latest children’s site to take their brand offline to widen appeal.